Reuters have described Obama as a “very loyal” BlackBerry customer. Yet,
what evidences are there to prove this, you ask? For starters, “I’m not allowed
for security reasons to have an iPhone,” said Obama to a group of young people
at the White House for an event promoting his health care law. He would rather
have a bulky BlackBerry device than
to live with the suspicions of someone spying at him. Speculations for this
matter grew due to the possibility that Apple was one of the several Silicon
Valley tech giants that allowed the NSA to pull up consumer data directly from
their servers, even though the company continually denies the accusation. In
addition, Obama even made a joke once that if the Secret Service wanted to take
his BlackBerry phone from him, they’d have to pry from his hands.
It’s a fact that Obama is a more tech savvy individual compared to his
predecessors, although he wasn’t born close to the advent of the Internet. When
Obama first took office in 2009, he was viewed as a cool, hip person who can
relate to the digital lifestyle of the average American due to his BlackBerry
phone. But after 5 years under the scrutiny to the public eye, people have
shifted their view of his techie persona from the said to something outdated
and ridiculous. He isn’t the cool person anymore that many have thought of him.
Obama’s choice to hang on to BlackBerry might just seem an
insignificant detail, but him possessing an iPhone can advertently change how the masses view him as a person
and a leader in all aspects. If he is open to embrace the new, which in this
case is an iPhone, he will be perceived as someone who can approach and resolve
problems with a degree of innovation and open-mindedness.
Going back to the event that started this, the president was actually
persuading the young people to look into the new Affordable Care Act (ACA). He
said, “The idea that you wouldn’t want to make sure you’ve got the health
security and financial security that comes with health insurance for less than
that price, you guys are smarter than that. Most young people are as well.” He
stressed out that majority of young people nowadays spend over $100 per month
collectively on Internet service plans from wireless carriers, and roughly the
same cost can already secure them of a health insurance coverage, which is
essentially a smarter choice.
We all know that BlackBerry is still in its struggling position, but be
that as it may, knowing that it has Obama—the most powerful man in the world—as
its loyal customer, that kind of repute can’t be replaced by significant market
shares. You might want to look into more reasons as to why Obama has held on to
the Canadian-manufactured smartphone, and maybe you too would be thinking twice
of getting a BlackBerry device instead of the excessively popular iPhone.
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