A Brand New Year Suggests More Expectations from Apple

Tech companies derive their success from innovation. Whenever there’s something new, people flock towards it, thus, contributing to the overall fame of the company which is credited for coming up with that brainchild worthy of praises. On the other hand, if the so-called innovation is something indicative of a lackluster attribute, it will certainly cause a series of demoralizing remarks. Simply, this is how tech companies reach the top; they should be able to come up with the X factor feature that has the potential of dominating the tech sphere.

All along, analysts and lay mobile consumers thought that 2013 is a terrible year for Apple, but just before the year had ended, Apple has vindicated itself from its alleged mediocre performance pronounced by its critics. And as the transition from the post-Steve Jobs era has reached its completion, we can very well say that Apple is able to manage in continually being a worthy competitor in the consumer electronic industry. However, Apple’s future is still uncertain. It needs to display a brand new development that can surprise or meet the expectations of the market it targets. And speaking of expectations, these are what we (almost) would like from Apple for the year 2014.

• An iPhone with a bigger display. Just weeks after the release of the latest flagship smartphone of Apple, people were not able to contain their disappointment on its display size. The whole time, prospective consumers sought for a phablet-like device from Apple as a tactic to cope up with the growing market for smartphones with a diagonal display of 5 inches or more. But Apple kept it the way it was used to; it announced the 5s to be as big as its predecessor. As of now, there have been speculations circulating in the open about a bigger iPhone. Hopefully, it will appear in the iPhone 6.
• The iPad Pro. Studies on the tablet shipments all across the globe show that there will be a decline on the growth of the industry until the year 2017. In addition, this trend will materialize because the demand for 7-inch tablets will be eradicated completely because of the introduction of phablets into the tech market. But as it turns out, experts believe that bigger tablets can be able to spark a brand new interest for mobile computing using a touchscreen slate device. And so, Apple must be able to satisfy this growing demand, for Samsung is already close to the full-blast production of its very own 12-inch Galaxy Note.
• Better Apple Maps. When we hear about mapping services, the first thing that comes into our mind is the Google Maps. Because it possesses a bunch of breakthrough features, it is usually downloaded into a number of gadgets, including iDevices. But why did Apple hire a team of people with mapping expertise if it will just settle for the Apple maps as it is right now. The company must make use of its resources wisely. The year 2014 must be the year when Apple will debut a newly-improved mapping service that can topple down Google Maps.
• The Mac OS newer, fresher look. Apple may be laudable in terms of hardware and software design, but at some point, it missed a spot with the Mac operating system. Consumers expect uniformity between the Mac OS and the iOS come the year 2014. Apple’s design language should be consistent with all of its releases so that it can strengthen its identity even further.

The truth of the matter is, it’s hard to tell whether a step undertaken by a company will prove to be phenomenal or not. But with all these, Apple CEO Tim Cook said, “We continue to be very confident in Apple’s future, and we see significant opportunities ahead of us in both current product categories and new ones.” He adds, “We have a lot to look forward to in 2014, including some big plans that we think customers are going to love.” Let’s just hope that those big plans consist of our expectations of the company that once made tech fantasies become a reality.